Rapper, actor and entrepreneur Sean 'Diddy' Combs and DeLeón Tequila have announced a partnership with Billboard to launch the DeLeón 100, an elite group of 100 individuals who 'exhibit determination to bring their craft to #thenextlevel'.

Combs commented 'The DeLeón 100 is all about recognising the taste makers and trailblazers who are bringing music, and culture, to the next level. I'm always searching for people who are bold, fearless and doing their part to shape the future. Now, in partnership with Billboard, I will be celebrating and sharing their inspiring stories with the world'.